Workshop "Audience measurement for mobile media content consumption”

Workshop summary

When: 13 October 2009

Where: bmcoforum office, Berlin

10:00 – 10:30     Opening

                            Franklin Selgert, KPN, Chairman of the
                            bmcoforum board

Jürg Bachmann, Goldbach Media, Chairman of the
bmcoforum audience measurement work item

Presentation of the bmcoforum work done so far
Claus Sattler, Executive Director, bmcoforum

10:30 – 13:00 The audience measurement ecosystem
Chairman: Franklin Selgert, KPN

                              Jürg Bachmann, Goldbach Media
                              Ivan Dulguerian, Mediametrie
                              Manuel Dähler, Mediapulse
                              Francesco Pugliese, 3 Italy
                              Christian Haspl, 3 Austria
                              Alessandro Capuzzello, Mediaset
                              Ken Papagan, Rentrak, USA
                              Aaron Rattue, GFK and for MEF
                              Brad Rees, Mediacells
                              Rene Lamsfuß, Nielsen

13:00 – 14:00 Lunch

14:00 – 14:45 The audience measurement ecosystem
(open discussion)

14:45 – 15:45      Panel on the way towards a standardised
                          solution
                          Chairman: Martin Richartz, Vodafone, Chairman of
                          the bmcoforum interoperability work item

                              Juhani Huttunen, Nokia
                              Louis Gregoire, Gemalto
                              Stefan Schneiders, Nokia Siemens Networks
                              Hideki Yamamoto, OKI Networks for ITU

15:45 – 16:00 Closing remarks

Franklin Selgert, KPN, Chairman of the
bmcoforum board